ERNEST BURDEN, Assoc. AIA specialized in marketing strategies and presentation media for more than 40 years. As a consultant he personally interviewed several hundred clients in various industries on behalf of his A/E/C clients seeking image and satisfaction surveys. This provided him with a client's outlook and perspective regarding a firm's promotional messages and presentation tactics.
As a consultant he conducted public and in-house workshops, and in the process, reviewed and analyzed SunCam's vast videotape library of over 600 public presentations and selection committee deliberations. This further strengthened his understanding of the client's side of the equation.
He was an integral part of the SMPS Marketing Communications Awards program for over a decade, and still serves along with clients as a judge of the MC Awards. This outside client's perspective towards promotional material is useful in evaluating the effectiveness of a firm's marketing material.
Ernie authored Design Communications: Developing Promotional Material, which was published by McGraw-Hill. He later wrote Marketing To Win: PSMJ's Guide to Developing and Improving Marketing Materials for A/E/C Firms and Integrating the Client Relations Process for IOMA.
He has planned and produced numerous corporate presentations and developed video and computer animations for A/E/C firms' project interview presentations, many have won significant projects for those firms.
JOY ARNOLD BURDEN was an in-house marketing professional in the A/E/C industry for over 20 years. Her specialized marketing/communication experience produced significant increases in the firms’ bottom line, with items such as:
* Development of all forms of marketing collateral * Marketing Database Management * Public Relations and Advertising * Photography of projects, people, events, and construction * Producing and supervising winning proposals * PowerPoint presentations * Web page design
Joy’s experience, knowledge and creativity as a prior Marketing Director of A/E firms in both the Midwest and New York City have been instrumental in procuring new business and client relationships, as well as enhancing the firms’ image among their clients. Joy’s experience includes SOQs and proposals for commercial and industrial architecture, health care, municipal utilities, transportation, roadways and bridges, airports, environmental, and land development.
Ernie and Joy currently live and maintain offices in both New York City and Altamonte Springs, FL.
Our combined years of experience with clients from all areas that the A/E/C industry serves have given us a unique outlook to every assignment. We approach the strategy and planning from the client's perspective to create truly client-centric solutions. This has resulted in the production of many effective brochures, newsletters, promotional pieces, winning proposals and presentations that got the firm the job.
